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LOVEFiLM Ending Game Rental Service

Will decision impact subscriptions?

No Love for Games?

No Love for Games?

LOVEFiLM’s recent decision to phase out its game rental service by 8 August has been met with some criticism online. The only rationale provided thus far is that it wants to focus on “providing the best selection of film and TV content.” But what prompted this drastic change, and what impact will it have on a subscriber base of over two million? Continue reading